Facebook's M: Can It Help Internet Marketing Companies?

By Robert Sutter


If you are an iPhone user, you already know about Siri. This virtual assistant has helped many smartphone owners, whether it was in regards to discovering new information or finding the best way to move from one location to another. However, it seems like Facebook has taken a unique turn with its own assistant, simply known as M. For those who are curious to know what this is all about, Internet marketing companies can tell you all of the details.

M is the virtual assistant of sorts that has been connected to the Facebook Messenger app. Basically, those who utilize the app on a routine basis will be able to access a wealth of information, not unlike the aforementioned Siri across iPhone and Apple devices. Maybe you're out completing some holiday shopping; M may be able to tell you about where some of the best prices are. Suffice it to say, M has its own degree of usefulness not to overlooked.

It's important to note, though, that M is more than just a digital component to an app. Did you know that it is actually fueled by the efforts of real people? Along with the artificial intelligence that is associated with these personal assistants, actual Facebook employees and trainers will be helping M along, thereby allowing it to stand out from the crowd. One has to ask the question: will it prove to be a viable component for Facebook users on the go?

In time, we will see how well M fares on the digital front. Keep in mind that the names like Siri and Cortana are already proven names on the virtual assistant front, which I'm sure all Internet marketing companies can support. It's easy to see, then, that Facebook is at a clear disadvantage since they are coming into the game relatively late. Nonetheless, the premise behind M is promising, and firms along the lines of fishbat are likely to observe its progress.

Competition is always welcome in the field of technology, and it's easy to see that Facebook's M has the ability to carve a respectable niche for itself. Does it already have a tremendous level of competition to account for? Given what exists on the market already, it's an undeniable statement. Nonetheless, for those who frequently use Messenger and might have been expecting more from it, perhaps M will be the feature you have been wishing for.




About the Author: